Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Texas Tech billionaire booster Cody Campbell announced the formation of a new non-profit dedicated to college sports on ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Texas Tech Head Coach Wants LSU-Texas Tech Home-And-Home Series originally appeared on Athlon Sports. Big 12 media days are ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Campbell knew The Matador Club, Texas Tech's NIL collective since 2022, would still be on the hook for funding the football roster from January through June before the athletic department took on ...