Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed. As the world’s top creatives in advertising and marketing gather on the ...

At a raucous Cannes Lions debate hosted by System1, Scott Galloway, Rory Sutherland and e.l.f. Beauty’s Kory Marchisotto tackled one of marketing’s most existential questions: has the era of brand ...

The Drum caught up with the head of the streaming giant’s Creative Lab in Cannes, where it was unveiling a new global Creative Lab Hub and its first Creative Council. But underneath the headlines lies ...

The chief creative officer explains how his team is integrating AI into every stage of the creative process while keeping storytelling, craft and human judgment at the core.

The Drum talks to Ricardo Silvestre of Black Influence and cultural intelligence firm Peji, as well as Luciana Pessoa of Lado Animation.

In fourth episode of Exit Right, host Mike Silver welcomes longtime friend and serial entrepreneur James Beshara for a reflective and energizing conversation.

At Cannes Lions 2025, the Institute for Real Growth (IRG) launched its Marketing2030 initiative, which aims to define what marketing leadership, structure and capability must look like to succeed in ...

Pressure from streaming services, existential questions around license fee value for money and funding models and even allegations of Tory stooges being drafted into the management structure have ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for advertisers.

With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in the spotlight. In 2025, new data shows out-of-home (OOH) is outperforming ...

The first trailer for A Minecraft Movie flopped, but some quick fan listening and engagement turned it around, making it the biggest ‘gaming’ movie ever.

Ever wondered what an octopus doing a waltz might look like? In BMW’s ‘Octowaltz’ campaign, viewers see this underwater creature gracefully gliding through the water, performing a flowing dance ...