The Drum had an exclusive preview of the work before it launched today. Here, Mark Elwood and Andrew Long of the fast food ...

WPP’s AI advocate and interim AKQA boss, tipped to succeed Mark Read, insists shared services won’t flatten agency individuality. You could be forgiven for thinking that the two roles Stephan ...

The chief creative officer explains how his team is integrating AI into every stage of the creative process while keeping ...

In fourth episode of Exit Right, host Mike Silver welcomes longtime friend and serial entrepreneur James Beshara for a ...

At a raucous Cannes Lions debate hosted by System1, Scott Galloway, Rory Sutherland and e.l.f. Beauty’s Kory Marchisotto ...

Happiness Saigon’s Linh Nguyen is sad to be the bearer of bad news: your ad localization strategy isn’t working as well as ...

With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in ...

At Cannes Lions 2025, the Institute for Real Growth (IRG) launched its Marketing2030 initiative, which aims to define what ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

From Kansas to Cannes, the VML CEO’s journey blends AI, transformation and heartland values – now positioning him as a ...

Advertising and marketing departments often aren’t joined up, says Jenny Sagstrom of Sköna, and it could be costing your ...

Ever wondered what an octopus doing a waltz might look like? In BMW’s ‘Octowaltz’ campaign, viewers see this underwater ...