The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks ...