The effort, created with Gut, São Paulo, took advantage of a strange mini-game involving players hiding as everyday objects.

The Nigrum Corpus campaign from Brazilian education groups Instituto Yduqs and IDOMED won the Industry Craft Grand Prix at ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

Just two days ahead of TikTok’s latest U.S. ban deadline of June 19, TikTok executives are exuding confidence about the platform’s uncertain fate in the U.S. at Cannes Lions.

Even with polish, followers trust micro-influencers who keep their voice authentic and their connection intact.