Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech billionaire booster Cody Campbell announced the formation of a new non-profit dedicated to college sports on ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Texas Tech Head Coach Wants LSU-Texas Tech Home-And-Home Series originally appeared on Athlon Sports. Big 12 media days are ...

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Deion Sanders didn't disclose much about his health situation in his first public appearance in over two months, but the ...