Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech Head Coach Wants LSU-Texas Tech Home-And-Home Series originally appeared on Athlon Sports. Big 12 media days are ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

From Jim Schlossnagle's rebuilding to Texas Tech's spending and college football as NFL 2.0, there's never a dull moment.

Last week, just days after college athletic programs were able to directly share revenue with their athletes, Felix Ojo, a five-star offensive lineman from Mansfield, Texas, announced his college ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

TCU Horned Frogs star Olivia Miles was a key cog in the Team USA roster that won the 2025 FIBA AmeriCup in Chile on Sunday.

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?