Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

From Jim Schlossnagle's rebuilding to Texas Tech's spending and college football as NFL 2.0, there's never a dull moment.

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...