The Drum had an exclusive preview of the work before it launched today. Here, Mark Elwood and Andrew Long of the fast food ...

Leo Burnett UK worked on the campaign to introduce the new burger, with rollouts across Europe spanning social, outdoor, radio, TV and cinema.

Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed. As the world’s top creatives in advertising and marketing gather on the ...

At a raucous Cannes Lions debate hosted by System1, Scott Galloway, Rory Sutherland and e.l.f. Beauty’s Kory Marchisotto ...

The Drum caught up with the head of the streaming giant’s Creative Lab in Cannes, where it was unveiling a new global Creative Lab Hub and its first Creative Council. But underneath the headlines lies ...

The chief creative officer explains how his team is integrating AI into every stage of the creative process while keeping ...

The Drum talks to Ricardo Silvestre of Black Influence and cultural intelligence firm Peji, as well as Luciana Pessoa of Lado Animation.

In fourth episode of Exit Right, host Mike Silver welcomes longtime friend and serial entrepreneur James Beshara for a ...

At Cannes Lions 2025, the Institute for Real Growth (IRG) launched its Marketing2030 initiative, which aims to define what ...

Pressure from streaming services, existential questions around license fee value for money and funding models and even allegations of Tory stooges being drafted into the management structure have ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

With media budgets under pressure and attention harder to capture, marketers are doubling down on value, and CPMs are back in ...