The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence ...

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

When sourced and applied responsibly, third-party data enhances the performance of AI-driven strategies by enriching audience ...

A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...