WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

Influencer marketing in India has shed its experimental skin. What began as a niche tool for D2C discovery is now an integral ...

Articles written by Danny Advani ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour ...

Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or ...