Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...

NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

The NASCAR Cup Series heads to Pocono Raceway this weekend, with qualifying Saturday at 1:45 p.m. ET on Prime Video.

This past Sunday’s Viva Mexico 250 at Autódromo Hermanos Rodríguez in Mexico City got 2.10 million viewers on Prime Video, per Adam Stern of Sports Business Journal. That included the youngest ...

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

Get the full NASCAR TV schedule for Pocono, including times and channels for practice, qualifying and the races from Long ...

NASCAR Mexico Series President and CEO Jimmy Morales, from left, NASCAR driver Daniel Suarez, of Mexico, Ben Kennedy, ...

Jeff Burton joined NBC Sports as one of the lead NASCAR analysts in 2015. He covers the Cup and Xfinity Series and has the ...