ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Catch up on select AI news and developments from the past week or so (in no particular order): DeepSeek releases upgraded V3 model, escalating competition with OpenAI. Chinese AI startup DeepSeek has ...

Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI unveils GPT-4.5, its largest model yet. OpenAI has released GPT-4.5, a major upgrade designed to ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Catch up on select AI news and developments from the past week or so (in no particular order): YouTube tests AI Overviews carousel in search results. YouTube is experimenting with an AI Overviews ...

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...