In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Big 12 media days are upon us, and on Tuesday, Texas Tech Head Coach Joey McGuire called for LSU and Texas Tech to play a ...

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Texas Tech and Syracuse each pulled off major July fireworks by landing five-star commitments from Felix Ojo and Calvin ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...