Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech Using NIL Funding To Become Contenders In Big 12 ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Felix Ojo, a highly-rated high school offensive tackle, has committed to Texas Tech, securing a groundbreaking three-year, $5 ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Will Iowa have a better offense than defense? What's UConn's football future? Who will replace Joe Castiglione at Oklahoma?

Tech has spent a lot of money to land players in the transfer portal; they added more than 30 transfers in the past year to ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...