Apple introduced new AI-powered features for its software at its developer conference on Monday, but said the long-awaited ...

Apple Inc. is facing criticism from investors and analysts who argue that the company’s once-revered innovation engine is ...

It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing ...

Apple Intelligence is the name of Apple’s effort in Artificial Intelligence. The company says it “draws on your personal ...

Though the company introduced some new AI capabilities as part of the conference, the focus was more on operating systems ...

Apple is by no means a front-runner in the race to develop world-changing artificial intelligence, and its annual Worldwide ...

Yep, Google and Microsoft are ahead now, but taking the time to deliver a thoughtful, truly useful AI approach is very Apple, ...

Apple's headline 'liquid glass' announcement at WWDC shows the tech company is deliberately cautious on AI, writes Paul ...

Apple has delayed its advanced Siri AI features until spring 2026 for a fundamental 'V2' architecture rebuild, a major ...

Last year, Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the company toned down its ...

Apple shares have been heavily tethered to US trade policies this year, but its annual developer’s conference could refocus ...

As expected, Apple will incorporate new battery monitoring features into its next iPhone operating system. The initial ...