For brand teams, the objective is to create robust support systems around HCPs and patients, improving adherence, clinical outcomes, and quality of life for patients managing multiple comorbidities.

The study, entitled Value of values: Building better digital experiences with AI, surveyed consumers and enterprise companies with 1,000 employees or more. It found that an increasing number of ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...

The messy, valuable, uniquely lived truth that can only come from your team, your journey and your customers. OG content is built, not batched Let's be clear: There's nothing wrong with AI ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

The future of AI in brand management holds even more potential. AI could soon manage batch sequences to prepare executive images for social media, change backgrounds and organize images for campaigns.

We can’t talk about AI strategy in marketing without talking about brand intelligence – the set of AI solutions and services that will allow for the generation of reliably on-brand content, at speed ...

Amazon's AI review summaries are reshaping how shoppers define “value for money” and what that means for brands navigating ...

Bets on artificial intelligence (AI) are helping fuel brand value growth for technology firms like Nvidia, according to Kantar’s 2024 BrandZ rankings. The total value of the world’s top-100 biggest ...

Nvidia’s brand value has grown 98% in the last year, putting it in the top 10 of worldwide brands for the first time, according to Brand Finance’s Global 500 2025 res earch. The technology firm was ...